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Bass Fishing


The “Match the Hatch” Theory Explained

The match the hatch theory was originally used by trout fishermen, but later adapted by bass anglers. Matching the hatch simply means observing the type of forage in the body of water you are fishing and choosing a lure that mimics that forage in size, species, and perhaps most importantly, color. So the forage in the water, whether it be shad, minnows, night crawlers, herring, crawfish, frogs, etc. is what would be considered the “hatch”



Lure Talk


Drop Shot for Deep Summertime Bass with Mark Davis

Mark Davis of Mount Ida, Arkansas, long-time professional bass fisherman, is one of the quiet giants of professional bass fishing. Davis has won the BASS Angler-of-the-Year title three times and has combined earnings from the BASS and the FLW circuits of almost $2 million. He’s also the only angler to win BASS Angler of the Year and the Bassmaster Classic in the same year (1995). This week, Davis will tell us how he catches bass in really-hot weather, one of his specialties.

Bassmaster Elite


FLW Tour

Top Rated

Dortch Wins FLW Tour Rookie of the Year Title

Pro angler Bradley Dortch of Atmore, Alabama, finished the 2017 FLW Tour regular-season in 18th place overall – the highest of any Tour rookie – with 1,087 points, earning him the prestigious FLW Tour Rookie of the Year (ROY) title.

Kevin VanDam & Cousin JVD Lead St. Lawrence Elite

It’s been every pro fisherman’s nightmare for more than 25 years.Superstar Kevin VanDam — a Michigan native and arguably the best smallmouth angler in the history of the sport — is hammering the smallies with no sign of slowing down. And now, the remaining anglers in the field have just one more day to overtake him and keep him from recording his 24th career B.A.S.S. victory wire-to-wire style at the Huk Bassmaster Elite at St. Lawrence River presented by Go RVing.

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Kevin VanDam Leads Bassmaster Elite Series On St. Lawrence River

One the biggest names in professional bass fishing history managed to hold his ground at the top of the leaderboard during Friday’s Huk Bassmaster Elite at St. Lawrence River presented by Go RVing. Kevin VanDam — a four-time winner of the GEICO Bassmaster Classic and seven-time Toyota Bassmaster Angler of the Year — caught five bass that weighed 19 pounds, 8 ounces and remained in the lead with a two-day total of 43-13.

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Parks Pursues Patent Infringement at ICAST

Steve Parks marched across the show floor. The 10th-degree black belt and Strike King Lures designer was angry. Someone had infringed on his patent, he said—and under the bright lights of ICAST, he was going to confront the perpetrators. “It happened the first day I was here,” Parks tells. “One of my buyer groups came up and told me that the Rage Tail Craw was in the New Product Showcase.”

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Kevin VanDam Leads Bassmaster Elite At St. Lawrence River

After one round of the Huk Bassmaster Elite at St. Lawrence presented by Go RVing, a familiar storyline has emerged.Kevin VanDam, the Michigan superstar who already holds two B.A.S.S. victories on the St. Lawrence River, caught five bass Thursday that weighed 24 pounds, 5 ounces to take the lead in his latest chance at a big win on the fishery that splits upstate New York and Canada.

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Forrest Wood Cup Set to Return to Lake Murray

The Forrest Wood Cup, the world championship of professional bass fishing, will return to Lake Murray Country, Aug. 11-13, to crown bass fishing’s top angler of 2017. Hosted by the Capital City Lake Murray Country Regional Tourism Board, the tournament will feature 53 of the world’s best bass-fishing professionals casting for the sport’s biggest award – $300,000 cash.

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LIVETARGET ICAST 2017 “Best of Show” Results

LIVETARGET is proud to announce that two of the Company’s products received high honors at the 2017 show: the Hollow Body Mullet won “Best of Show” distinction in the Saltwater Soft Lure category, and the BaitBall Spinner Rig was “First Runner-Up” in the Freshwater Soft Lure voting. The 2017 Mullet “Best of Show” award becomes LIVETARGET’s sixth distinction as a “Best of Show” winner during the Company’s ten years in business.

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July 2017
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